Guides
GuideChecking Site Exposure in Personalized AI Answers
AI answers and ads now vary by connected account data, making exposure checks harder than before.
GuideHow to Track AI Referral Traffic in Your Analytics
Visits from AI answers often get miscounted as direct traffic. This guide covers how to catch and separate them.
GuideWhat Is Google Preferred Sources and How Do You Qualify
Google Preferred Sources in AI answers is growing fast. This guide covers how it works and how to prepare.
GuideShould You Cover More Topics to Get Cited by AI
Sites cited across many topics may have an edge over ones that go deep on just one topic.
GuideHow to Become the Original Source AI Cites
AI answers increasingly cite original sources over sites that summarize them.
GuideHow Long Until AI Answers Reflect New Content?
There's no fixed timeline for new content to reach AI answers. Here's what actually controls that speed.
GuideName Mention vs. Source Link in AI Answers
A name mention and a source link in an AI answer are different signals. Track them separately.
GuideWhy Does AI Give a Different Answer to the Same Question?
Why AI answers vary on repeat questions, and four ways to measure it that still mean something.
GuideShould GEO Work Start With Schema Markup?
Ahrefs compared 1,885 pages before and after adding schema markup and found no meaningful effect on AI citations. Here's where GEO budget is better spent instead.
GuideHow to Check If You're Cited Evenly Across AI Search Engines
Strong citation performance on one AI search engine doesn't mean the same on another. Here's why each platform needs separate checking, and the steps to actually verify it.
GuideChatGPT, Perplexity and 6 Others: Citations Per Answer Vary Up to 9x
An analysis of 118,000+ AI answers found Perplexity cites 21.87 sources per answer versus Copilot's 2.47 — a roughly ninefold gap.
GuideOnly 5.61% of the Top 10,000 Sites Have an llms.txt
A survey of HTTP Archive data found just 5.61% of the top 10,000 websites have a valid llms.txt file — up more than 5x in a year.
GuideHow to Check Whether AI Crawlers Actually Reach Your Links
Three checks: bot names in your server logs, raw HTML with JavaScript off, and whether robots.txt is blocking them.
GuideWhere to Find the Page AI Cited as Its Source
ChatGPT and Gemini show a Sources button, Perplexity shows citation labels, and Google AI Overviews need a hover.
GuideWhat to Check in a GEO Agency Proposal
Check repeat counts, engines tested, measurement dates, and reproducibility before signing a GEO proposal.
GuideHow to Check Whether Your Company Appears in AI Answers
Ask one question five times per engine, and record company names and source links. One answer isn't enough.