GEO Times changelog
A chronological record of which questions GEO Times has measured and how its reporting methods have changed.
We log new AI search measurements, changes to the measurement method, and changes to editorial standards here. When an article is corrected, the correction and its date are also shown on the article itself.
September 2026
September 2, GEO Times launches
GEO Times took its first step at geotimesnews.com.
Our main beat is measuring and recording which companies and brands generative AI search recommends and which websites it cites as sources.
The engines measured are the major generative AIs, including ChatGPT, Gemini, Perplexity and Claude. We do not judge from a single answer; measurement begins by repeating the same question several times and checking whether a company appears and which sources are cited.
Alongside the launch we published About GEO Times and our reporting and measurement standards.
Articles carry a type label so their nature is clear: international developments, measured, comparison, guide, experiment and opinion. Measured articles state the date, AI engine, question and number of runs by default.
Measurements starting in September
The first regular measurement starts with questions about Korean GEO vendors.
We select questions a real user would use when looking for a vendor, such as "recommend a GEO agency" or "generative AI search optimization company", and enter them identically into the major AI engines. We will record which vendors appear repeatedly and which web pages each engine presents as evidence.
Rather than a one-off, we will measure the same questions again over a period and look at how the results change.
We will also cover AI search news and research from Google, OpenAI, Perplexity and others, checking the original, summarizing the main points in Korean and showing the source.
English editions of articles will follow.
September 5, first six articles
We published five international news summaries and one guide, in Korean and English. The news pieces cover the worldwide rollout of Search Console's generative AI reports, the Ten Speed study that found product pages take 24.1% of AI citations, the expansion of ChatGPT Ads to Europe, India, the Middle East and North Africa, Gemini 3.8 Flash joining Google's AI Mode with its citation bug fixed the next day, and research on people using search and AI together.
The guide explains how to check for yourself whether your company appears in AI answers. Each news summary lists the original outlet, its publication date and the date we checked it.
September 14, two international news summaries
We published two international news pieces, in Korean and English: Google Ads data showing query length grew longer since AI Mode launched, and a study finding Google AI Overviews now generate 97% of People Also Ask answers. Each lists the original outlet, its publication date and the date we checked it.
September 15, two international news summaries
We published two international news pieces, in Korean and English: Google testing text-link-style ads inside AI Mode answers, and a survey of 131 SEO professionals that ranked search intent as the top Google ranking factor. Each lists the original outlet, its publication date and the date we checked it.
September 16, three international news summaries
We published three international news pieces, in Korean and English: Google's AI Contribution pilot that pays publishers when their content contributes to AI-generated answers, Google Analytics' new Dashboards feature that brings key metrics onto one screen, and two GEO experiments whose results ran counter to common assumptions. Each lists the original outlet, its publication date and the date we checked it.
September 17, three international news summaries
We published three international news pieces, in Korean and English: OpenAI adding a conversational "Sponsored Agents" feature and measurement tools like conversion optimization and attribution windows to ChatGPT ads, Google expanding Merchant Center AI Performance Insights, YouTube ads, and checkout tools ahead of the holiday shopping season, and Google adding unified login, a lower follower requirement, and a design refresh to publisher Search profiles. Each lists the original outlet, its publication date and the date we checked it.
September 18, two international news summaries
We published two international news pieces, in Korean and English: Google testing an AI Overview format for mobile local knowledge panels, and a study finding publishers are blocking training crawlers like GPTBot while allowing search-answer bots. Each lists the original outlet, its publication date and the date we checked it.
September 18, one guide
We published a guide, in Korean and English, on five things to check yourself when you receive a GEO agency proposal: repeat counts, which engines and when, reproducibility, re-measurement cadence, and separating the agency's own reported numbers from what you verify independently.
September 19, two international news summaries
We published two international news pieces, in Korean and English: SEO tool vendors reporting that collecting data from Google Search became noticeably harder starting around September 13, and Google testing a new "Dive deeper" feature that shows an AI summary screen inside Discover. Each lists the original outlet, its publication date and the date we checked it.
September 19, one guide
We published a guide, in Korean and English, on where to find the page AI cited as its source when it mentions a company, covering ChatGPT, Gemini, Perplexity and Google AI Overviews/AI Mode.
September 20, two international news summaries
We published two international news pieces, in Korean and English: Google expanding AI Overviews in Gmail search beyond the US for paid plans, with full rollout starting September 21, and a 41-day test finding that GPTBot and ClaudeBot found almost none of the links injected by JavaScript. Each lists the original outlet, its publication date and the date we checked it.
September 20, one guide
We published a guide, in Korean and English, on three checks for whether AI crawlers actually reach your links: bot names in your server access logs, the raw HTML with JavaScript turned off, and whether robots.txt is blocking them.
October 7, two international news summaries and one guide
We published two international news pieces, in Korean and English: a spotted test adding labels like "best all-rounder" to ChatGPT's product recommendations, and Google adding a Search Console alert for when a child property's generative AI exposure setting differs from the parent's. We also published a guide on why AI answers vary even on repeated identical questions, and how to measure that meaningfully.
October 8, two international news summaries and one guide
We published two international news pieces, in Korean and English: Google testing a button that adds an event straight to a calendar from within AI Overviews, and Google saying at a Search Central Live event that it is using AI more heavily to detect search spam. We also published a guide, in Korean and English, on why a name mention and a source link in an AI answer are different signals, and how to track each one separately.
October 13, two international news summaries and one guide
We published two international news pieces, in Korean and English: OpenAI rolling out GPT-6 in ChatGPT along with Intelligent UI, a feature that automatically changes the answer format depending on the question, and Google unveiling a UGC Fresh Data Program that reflects new forum and community posts faster than regular crawling. We also published a guide, in Korean and English, on what controls how long it takes for new content to reach AI answers and how to check that for yourself.
October 14, two international news summaries and one guide
We published two international news pieces, in Korean and English: Google testing ads for prescription drugs directly inside AI Mode and AI Overviews, and an Ahrefs study of 66 million ChatGPT replies showing how often it actually searches the web and how its citation mix is shifting. We also published a guide, in Korean and English, on how to turn your own content into the kind of original source AI increasingly cites over summary content.
October 15, two international news summaries and one guide
We published two international news pieces, in Korean and English: Google job postings hinting at a plan to turn Discover into an AI-powered, personalized feed, and a Wellows study across five AI engines finding that citation reach across many topics predicts future AI citations better than a stored domain authority score. We also published a guide, in Korean and English, on whether covering more topics or going deep on one is the better strategy for getting cited by AI.
October 16, two international news summaries and one guide
We published two international news pieces, in Korean and English: Google adding its new Gemini 4 Argon model to AI Mode, and Google boosting inline link visibility in AI answers while Preferred Sources usage grew more than sevenfold since the start of the year. We also published a guide, in Korean and English, on what Preferred Sources is and what a site needs to qualify.
October 19, two international news summaries and one guide
We published two international news pieces, in Korean and English: ChatGPT dropping UTM tags from links for nearly a week, which miscounted visits as direct traffic, and Google's News AI pilot program passing 400 participating publishers worldwide. We also published a guide, in Korean and English, on why AI-referred visits get miscounted as direct traffic in analytics and how to catch them.
October 20, two international news summaries and one guide
We published two international news pieces, in Korean and English: Google beginning to test ads in AI Mode for users with Personal Intelligence enabled, and OpenAI adding new image formats, a conversions overview, and weekly performance emails to ChatGPT Ads Manager. We also published a guide, in Korean and English, on how to check your site's exposure in increasingly personalized AI answers.
This record keeps growing.
New measurement questions, changes to the measurement method, revisions to editorial standards and other major changes that affect GEO Times articles are recorded on this page with dates.
Past entries are not deleted. When the method changes, the previous standard and the date of the change remain visible together.